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Marketing Emails- How To Make Sure Your Emails Get Read


All of us get bombarded daily with TONS of emails. Some from friends and associates,
and some from marketers.

Have you ever wondered why you open emails from certain marketers, while you ignore
emails from others?

The answer can be summed up in one word….


Yep, some marketers just don’t get it. If you continually blast inboxes with
spammy sales messages, people are going to ignore you PRONTO!

Actually, most will just unsubscribe from your list.

On the other hand, if you provide your subscribers with useful tips,
free tools and resources, and interesting content.

YOU become a valuable and trusted resource.

That being said, your emails must be opened and read before you can provide
value to ANYONE. And in order for that to happen, you MUST….

Write Subject lines That Include Emotional Triggers

The subject line of your email is the reason people will bother to
open you email. Read that sentence again, and let it sink in.

First, it must grab your reader’s attention. Then, the subject line
must create a REACTION. Note: the word re-action has the word “action”
in it.

The subject line must provoke the reader to take the “action” of
opening your email. For example, readers will open your emails if
they are curious. Mostly, readers will open the emails you send them
if they feel like it’s worth it to them.

They must feel like the contents of your email are at least as important
as the time it will take them to read it.

One effective way to create curiosity, and also engage your reader’s “What’s
in it for me” mentality, is to ask a question in the subject line.

The reader must feel like the answer to the question in contained
within the email. And most importantly, they must feel like the answer to the
question is IMPORTANT enough to them, or they won’t investigate further.

I’ll give you an example….

Subject Line:  “Mike, When Was The Last Time You Had A Good Old Fashioned Belly Laugh?”

Or, if you want to make a statement instead of asking a question….

Subject Line: “Mike, Get Ready To Laugh Until You Cry!”

In both cases, the reader feels like if they open the email, they will be
discover something very funny.

Another Statement type subject line that stimulates the “what’s in it for me”

mentality is “Mike, Today Is YOUR Lucky Day!”

Generally, I feel like including the subscriber’s first name in the subject
is effective because it grabs their attention.

WHATEVER you do, don’t write b-o-o-o-o-r-i-n-g subject lines!

This concludes my tips on writing powerful subject lines. Be on the lookout
for my next post where I will be covering how to write an email that is WELL worth reading!

Stay Tuned.

What kind of success have you had with email marketing? What suggestions to you have for writing engaging titles? Are you growing your list? Please share your experience with the whole community by leaving a comment. Make it just a few words or as long as you’d like.

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  1. Butch says:

    Michael- This was great info for me because I’ve been having a heck of time getting people to actually open my emails. It’s been really frustrating. My emails get opened at like a 10% rate, which I know really sucks.
    Thanks for the tips!


    • Mike says:

      Butch, 10% is not all that bad, as the average is only around 18%. (yep, only 18%!) Hopefully the tips will help you out. If you have any questions, or need help, let me know. Thanks for stopping by and leaving a comment!


  2. Belinda G says:

    Hi Michael,
    I’m just now starting to send emails to my tiny list of people, and this was helpful to me. How long should my emails be? Does it matter?

    Appreciate you!


    • Mike says:

      Hi Belinda- Good job in starting a list of subscribers! The length of your emails is not as important as the quality of the content. My next post will cover how to write a kick butt email- so stay tuned!

      Thanks for your input!


  3. Hey Mike, great tip on properly writing the lead for an email.I know the majority of the ones we get are swept into the delete bin.

    Love your support and help!!!

    Jerry and Alice

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