Listen to Michael's brief audio message as he describes his roadmap for boosting your business profits!

Testimonials

Loading Quotes...
Dec
08

5 Lethal Blogging Mistakes

By

In case you haven’t noticed, everybody and his brother has a blog these days. With platforms such as WordPress being free and user freiendly, you can have a blog up and running in 20 minutes. However, it is equally true that a high percentage of blog owners have a blog that is essentially a wasteland. When they visit their blog and raise their voice, all they hear is an echo.

This post is going to focus on the top 5 blog killing mistakes for a business blog. In fact, it wasn’t too long ago in the archives of the Internet, that blogs were almost exclusively personal.  Now, it is unusual for an Internet saavy entrepreneur NOT to have a blog for their business.

At any rate, fasten your seat belts and grit your teeth, the following mistakes will put a tombstone over your blog….

#1 Not Posting Often Enough

If you don’t post often enough, individuals who may have visited your blog once or twice, will forget who you are. In order to attract a following, you have to have an ongoing “conversation” with your visitors. Not posting often enough is particularly a crime if you have a list of newsletter subscribers. Posting once every blue moon has “unsubscribed” written all over it.

Now the question is, “how often should you post?”

Basically, there is no answer to posting frequency that is written in stone. I generally recommend to my clients that they post at least once a week. A very successful strategy to encourage return visits to your blog, is to create a 2 part post. Have the first post early in the week, and have part 2 a few days later.

#2 B-O-O-O-R-I-N-G Posts

Most people visit blogs to be engaged and entertained. If people want boring, factual material, they will visit Wikipedia. A common complaint from my new clients is that they never receive comments on their posts. After visiting their blogs, I explain to them that the visitors probably dozed off while reading the post.

If you write an informative post, just make sure that the information is relevant to the wants and needs of your niche audience. Mix up the content of your posts by telling personal stories or posting a video. Create posts that have different “tones.” Have some that are inspirational, some that are funny, and still others that are controversial.

#3 Drab Writing Style

This faux pas is similar to #2. The rule of thumb here is NOT to write like you were taught in Miss Donovan’s 10th grade English class. Write in a conversational style that correlates to how people really talk.

Also, blog visitors get scared to death when they see ginormous blocks of text. Keep your paragraphs, as a general rule, to 3 or 4 sentences. An effective technique that invites readership is to write a stand alone sentence that asks a question.

For example, in this post I ask the question, “how often should you post?” The reader will continue reading to get the answer. The whole idea is to keep the reader engaged.

Stay tuned for mistakes #4 and #5, which are HANDS DOWN, the deadliest mistakes you can make with your blog. Many of you are making these mistakes, and they will kill the success of your blog in a heart beat!!

Look for lethal blogging mistakes #4 and #5 on my next blog post, Saturday, December 10th.

What is the biggest mistake you see people making on blogs?Has your blog helped your business? How? Let the whole community know by leaving a comment in the comments box.

Did you benefit from this post? If so, share it with your friends on Facebook, and “tweet” it to your Twitter” followers. They will appreciate it!

Comments

  1. Carl F. says:

    Michael- My blog is doing o.k., but I’m having trouble getting visitors to return. Maybe it’s because I’m a crappy writer, I’m not sure. Your tips will really help because I am doing some of those things and now I know better. Can’t wait for the rest of the tips on Saturday!

    Carl

    • Mike says:

      Thanks Carl! The best way to have an engaging blog is to recognize what it is about certain blogs that make you want to return. After you identify those qualities, apply them to your own blog. If you have any questions, just ask! Thanks for the input!

      Michael

  2. Carla says:

    Hey Michael,
    I just started blogging and I think I read your post in the nick of time. Everyone tells you that you need a blog, but nobody actually teaches you how to be a good blogger. Thanks and have a great holiday season!

    Carla

    • Mike says:

      Hi Carla,

      Yes, there are no shortage of tutorials on setting up a WordPress blog, but setting up one and blogging effectively are 2 different things. It is good you are learning the finer points in the beginning. Thanks fior the comment!

  3. Chrissy says:

    Thank you Michael, very informative and I will remember this just starting to blog and your tips came just in time…

  4. Great post Mike, we seem to be getting a steady flow of visitors
    but no one is leaving any comments.

    Thank You For Your Leadership

    Jerry and Alice

    • Mike says:

      Hi Jerry and Alice,
      The people who are likely to leave comments are people that feel like they “know” you, or people who actually do know you. The more interaction you do on forums , blogs, and social media sites, the more likely people will become familiar with you. Thanks for your comments!

  5. […] O.K. everyone, it’s time to add the final 2 blogging mistakes to the mix. For those of you that missed the first 3 tips, I would suggest that you check them out first. You can do that by CLICKING HERE […]

  6. Thank you, Michael, for a helpful post. I’ve found it takes practice writing to find your true “voice.” The one that allows us to be authentic. And, of course, writing content that directly affects one’s niche is vital as well.

    • Mike says:

      Hi Nancy,
      Great point about finding one’s authentic “voice.” Unfortunately, it isn’t taught in Ms Reid’s 10th grade English class. I just tell my clients to write like they speak, not like they were taught in school. That would just bore people to tears. Thank you for your input!

      Have a great holiday!

      Michael

Leave a Reply