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Oct
18

How To Explode Your Business By Commenting On Blogs

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An amazing amount of my clients, when I first start working with them, understand the value of commenting on blogs. The general consensus is that blog commenting is a nice “social” thing to do, but not necesarily for the purposes of building an online business.

W-R-O-N-GGG!

blog commenting

The fact is that commenting on blogs is a nice “social” thing to do. However, if it is done correctly , it can flood your blog/website with targeted traffic, while establishing your credibility as an expert in your niche.

So, here are the steps to follow to build your business by commnenting on blogs.

Step 1) Select “Active” Blogs In Your Niche.

Before you decide to comment on a blog, make sure that it has several current posts with lots of comments. Obviously, if a post is brand new, it hasn’t had alot of readership. Go back in the archived posts and check out how many comments posts have generally received. I like to see at least 10 comments. Make sure that the blog allows links in the comments. It is also a good idea to contact the blog owner and ask if the links are “do follow.” “Do follow” links are preferable to “no follow” links.

Step 2) If possible, select the most recent post to make your comment.

However, if the most recent post is on a topic that you are relatively unfamiliar with, select a post with a topic that you have a high level of expertise. Try to select a post that is as current as possible. Read the comments made by the other posters. At this point, you can utilize a couple of strategies. Both strategies are effective. One strategy is to make your blog post “contrarian” in nature. If you have a differing point of view than the author of the post, express your opinion. However, be respectful and polite when you offer your point of view. Be thorough and detailed in your response. Let the other blog visitors become aware of your expertise. The second strategy is to add additional information on the topic, that the author failed to cover. Both these approaches will help establish you as an expert, and other blog visitors may very well visit your blog to see what you are all about. The key is to comment consistently on an active blog, and to craft well thought out comments.

Step 3) Visit the blogs of other individuals who also made comments on the same post as you.

If the blogs are in your niche, but not in direct competition with you, make comments on some of the posts. Follow the same strategies as previously described.

Step 4) After commenting consistently on a blog, offer to write a guest post for the blog owner. Make sure the owner allows you at least one link back to your blog. When you make the offer, chances are the blog owner will respond in one of two ways. First, you have made lots of worthwhile comments, so if he is anxious for fresh content, he may allow it without any conditions. Second, he may request writing a blog post on your blog. If so, assuming the content of his guest post is acceptable, go ahead and allow him to guest post.

The key is to put yourself and your expertise in front of as many eyeballs as possible. After awhile, you will generate a “following” that has found you through several different channels.

If you “liked” this post (no pun intended), then stay tuned for my next post coming up on Thursday 10/20/2011. I’ll be covering exactly how to respond to blog comments to maximize your credibility.

Don’t forget to leave a comnet and put your “2 cents” in on how to comment on blogs. Do you comment on blogs? Why? Why not? Tell us! I respond to all comments within 24 hours.

Be sure and provide this information to your Twitter followers by tweeting this post. Share it with your facebook friends, they will love it!

Comments

  1. Jackie P. says:

    Hi Michael- I generally never leave comments, as most bloggers never respond to my comments. You always do and I really appreciate it. When people leave comments on my blog, I try to be as helpful as i can. It’s also terrible how many spammy comments you get! Thanks for the post!

    Jackie

    • Mike says:

      Jackie- Good to have you stop by! I have the plugin “Akismet”, which does a good job of screening all of those disgusting spammy comments. I have noticed that you are super helpful on your blog- keep it up! Thanks for stopping by!

      Michael

  2. Brett says:

    It always irriates me when I have to supply all kinds of information when I post a comment. I mean it’s like I go through a screening process just to leave a lousy comment. All I ask my visitors for is what you ask them for Michael- name, email address and url.
    Appreciate you!

    Brett

    • Mike says:

      Hey Brett- Yeah i know it can be irritating when you have to “jump through hoops” to leave a comment. Actually, bloggers should make it as easy as possible for visitors to leave comments. Thanks for your input!
      Michael

  3. Mike this is great reminder about the “value of value” as it keeps adding to itself over, and over, and over again. We give to each other, and we get from each other. It’s a beautiful way to do business!

    • Mike says:

      Yes it is Meg! Business relationships and personal relationships are both built on foundations of trust and mutual respect. Thanks so much for your commnent!

  4. Walt Hampton says:

    Michael,

    Another great piece with a very straightforward teaching… that is so easily overlooked. We all long to have our messages out in the world. And without feedback, it’s difficult to gauge our impact. The wonderful thing about this medium, unavailable in the “old” printed world, is the ability to exchange thoughts and ideas freely and easily and, in the process, contributing to the good of the whole. So thank you for the great reminder.

    Walt

    • Mike says:

      Thank you Walt! The key to success in any interaction is to constantly provide value and make yourself as useful as possible. This is a concept that I teach my clients. The value that you provide has the dynamic effect of establishing bonds of credibiltiy and respect, which is how successful relationships of all types begin.
      Thanks for your input!

      Michael

  5. Madalyn Ward says:

    Michael,
    I have really enjoyed your blog. Great information. Madalyn

  6. Brendan says:

    I like the idea of blog commenting and think it is beneficial for all involved – especially if the comment is timely, relevant and concise.

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