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May
02

Why Blog? 5 Reasons You Have Got To Create A Blog

By

From everything I’ve seen, the biggest hurdles to creating
a blog for small business owners and solopreneurs is the fear
of writing and the perceived technical aspects.

Well, take it from this avowed NON-tech,
there is no technical skill required. And you don’t have to be a writer.

In fact you don’t have to write any of your posts, there are
cost effective shortcuts you can leverage instead. So let’s

take a peek at the TOP 5 REASONS, I’ve shared details on each
so you will understand clearly the powerful marketing tool and
foundation that blogging provides.

It truly is the hub of your online business and can easily be
used as your main site (if you don’t have a website, or built
into yours if you do have one.)

#1 Provides Continual SEO Value

When you host your blog on your website or through wordpress.org
(not blogspot.com, not blogger.com, and not wordpress.com) you will
be indexed rapidly with each fresh post. That means that if you
have a Google Alert (free look it up in google) on your name or keywords,
you will be alerted that your new content is live and ready to draw traffic.

The more frequently you post, the more the search engines love you.
Keep it fresh as in 2x a week.

#2 Reinforces Your Expertise

You are either the writer or the curator for your blog. Your target
market is coming to you because they trust you and you save them
time by finding the best in your topic and speciality and sharing it.

Whether it’s trends, tips, care and resources, testimonials,
new product or whatever else.

#3 Boosts Your Visibility

Creating a blog is a visible online presence for you that
stays current and up to date fed by fresh posts,
articles, videos, and more.

#4 Enhances Your Credibility

When you create a consistent presence with your blog posts and regularly
share your expertise and that of others in your industry or niche,
you grow your KLT factor (Know, Like, and Trust) essential to creating sales.

#5 Markets New Programs and Products

Your blog is a natural place to share information educating
your prospects and customers about new products you have coming
out (or arriving) and new programs and services you are
introducing. It is non-salesy, informative and low key.

From everything I’ve seen, the biggest hurdles to creating
a blog for small business owners and solopreneurs is the fear
of writing and the perceived technical aspects.

Well, take it from this avowed NON-tech,
there is no technical skill required. And you don’t have to be a writer.

In fact you don’t have to write any of your posts, there are
cost effective shortcuts you can leverage instead. So let’s

take a peek at the TOP 5 REASONS, I’ve shared details on each
so you will understand clearly the powerful marketing tool and
foundation that blogging provides.

It truly is the hub of your online business and can easily be
used as your main site (if you don’t have a website, or built
into yours if you do have one.)

#1 Provides Continual SEO Value

When you host your blog on your website or through wordpress.org
(not blogspot.com, not blogger.com, and not wordpress.com) you will
be indexed rapidly with each fresh post. That means that if you
have a Google Alert (free look it up in google) on your name or keywords,
you will be alerted that your new content is live and ready to draw traffic.

The more frequently you post, the more the search engines love you.
Keep it fresh as in 2x a week.

#2 Reinforces Your Expertise

You are either the writer or the curator for your blog. Your target
market is coming to you because they trust you and you save them
time by finding the best in your topic and speciality and sharing it.

Whether it’s trends, tips, care and resources, testimonials,
new product or whatever else.

#3 Boosts Your Visibility

Your blog is all about creating a visible online presence for you that
stays current and up to date fed by fresh posts,
articles, videos, and more.

#4 Enhances Your Credibility

When you create a consistent presence with your blog posts and regularly
share your expertise and that of others in your industry or niche,
you grow your KLT factor (Know, Like, and Trust) essential to creating sales.

#5 Markets New Programs and Products

Your blog is a natural place to share information educating
your prospects and customers about new products you have coming
out (or arriving) and new programs and services you are
introducing. It is non-salesy, informative and low key.

Do you have friends or followers who could benefit by creating a blog? Go ahead
and “tweet” this post, and give them the gentle “nudge” they may need to
start one NOW. What do you think?

Comments

  1. Mike,
    I totally agree with the points your listed.

    However, I’d also like to add that when writing posts for our blog, I find that it gives me a creative outlet.

    I never figured I’d be the type to sit at a keyboard day after day writing little bits about our life.

    Not only does it help promote our blog, but I get to share and connect with like minded individuals.

    So, for any one that’s been on the fence about creating YOUR blog, what are you waiting for???

    Reach out and touch someone!!!!

    • Mike says:

      Thank you Jerry & Alice! Blogging is a wonderful outlet, and a great way to have an outlet for what you are passionate about!
      Come back and see me, hear!

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